Award-winning portfolio
At HanlonMarketing Partners.com, we write and produce strategic business-to-business marketing campaigns, communications programs and website optimization tools that can help your marketing communications goals soar.
Gerry Hanlon and his team handled successful worldwide new-product launches (SKYDOC, AviNet) for Arinc, Inc., a $400 million avionics leader. This campaign won multiple readership and creativity awards while it also exceeded goals for stories placed and inquiries generated.
Sure, we’ve won lots of awards based on the creative approaches we’ve developed. But the more important rewards are the sales our work has generated and the fresh perceptions we’ve helped to grow.
This campaign was credited with creating a new paradigm for the way Americans look at trees. It simultaneously piqued the interest of audiences nationwide while positioning the American Forests organization as a conservation leader.
Good clients get a kick out of our work because they always get more than they were expecting.
The introductory marketing campaign for the Upper Chesapeake Health System was credited with breaking all previous records for new entrants into their Health Link program.
Ideas with impact.
The American Association for Homecare is a Washington based advocacy group for the durable medical equipment market. Our series of hard-hitting ads helped to raise their profile (and contributed to a major success story) in their work with the U.S. Congress.
Ideas based on sound marketing.
As a project leader in the marketing communications department of Arbitron, Gerry Hanlon helped to champion new approaches to a wide range of markets. It’s also where he learned first-hand the importance of selling ideas all the way up the corporate chain of command.
Follow-through that’s caring and competent.
After this campaign to re-introduce and unify the Community College of Baltimore County was introduced, community colleges all over the region adopted a similar, convenience-based marketing approach.
Even the capability to write and produce nationally recognized TV spots, corporate videos, comprehensive websites, brochures, ad campaigns and more.
We utilized Michael Andretti in this television and print campaign for The Century Council, a Washington D.C. based advocacy organization whose mission is to promote a responsible approach to alcohol consumption.
Gerry Hanlon has been a copywriter and creative director at some of the largest ad agencies in Philadelphia and Baltimore.
We led the coalition with the mission to make Baltimore a brighter, more inviting place to visit and live. The Brighten Baltimore campaign unified Baltimore Gas & Electric, The Downtown Partnership and the Building Owners and Managers Association. We reached 40% of our goal to create a better-lighted city within just three months.
Business-to-business expertise for some of the nation's biggest businesses.
Gerry Hanlon's work developing collateral-based campaigns for DuPont and its various divisions helped to revive a moribund brand while reaching both business-to-business and consumer audiences with high impact.
Reach hard-to-reach markets in unexpected ways.
For Avatech Solutions, a value added reseller of design software, Gerry Hanlon developed long running theme lines as well as campaigns that reached younger audiences in ways that resonate with them.
These days, the clients we work with get more personal, concerned attention than ever.
For companies that generate electrical power, keeping customers safe is their most important mission. Our creative contribution to the “do not touch” campaign helped get that message across in schools around the region.
If that’s the kind of approach that makes sense for you, let’s talk. We're ready to put your marketing communications on a roll.
Bob Hall creates award winning racing wheelchairs. His work has been featured in the Museum of Modern Art in New York. The campaign Gerry Hanlon wrote for him repositioned his company as the “go to” source.
We also write and produce radio spots that do more than paint pictures. They win awards too.
:30 spot for CCBCMD
This spot for the Community College of Baltimore County bonded with potential students by painting a vivid picture of a typical day in the life of a CCBC prospect. It won Gold from the National Council of Marketing and Public Relations.
:60 spot for UCHS
Upper Chesapeake Health System discovered that laughter could be the best medicine to launch their brand new medical facilities. This Addy-winning spot takes the wife’s side as her husband comes up with every excuse in the book to avoid a medical exam.
:60 spot for Maryland
Bill (“Don’t call me Billy!”) Ripken has a few choice words for litterbugs in Maryland, and this spot unabashedly takes on the continuing struggle against thoughtlessness with a hard-hitting nudge in the ribs that tickles at the same time.